Gameboy
About the project
Gameboy is a CGI study of a familiar handheld console. A muted green palette and close-up camera work bring the casing, buttons and surface wear into focus.
Direction
An exploded view opens up the layers beneath the shell before the film moves in on the controls and returns to the complete device. The sequence connects the product's overall shape with the details that make it recognisable. This approach can bring exterior, feature and internal views together for a product launch or product page.
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